The institution offering an MBM (Master in Business Management) should be sustainable, financially viable, committed to quality, and possess a distinct market identity for a successful MBM portfolio. Its faculty should provide balanced expertise in teaching, research, and consultancy.

The MBM is designed to be a postgraduate, general management qualification for high-quality career entrants; the admissions process must be rigorous in ensuring that an appropriate, sustainable, and diverse cohort is recruited and maintained.

The MBM should reflect the newest ideas in management education, considering market trends and societal goals. It must have defined learning outcomes that can be measured and aligned with course learning outcomes and assessment. The curriculum should be comprehensive and integrative, and the assessment strategy should be strong, diverse, and consistent with master's level standards.

The institution should define its desired impact, set clear milestones, allocate resources, and establish authentic and measurable policies to analyze its impact. It should demonstrate how it contributes to sustainable development of its immediate ecosystem